The Miles Agency, established in 1989, is a niche marketing and public relations firm based in Virginia Beach, Virginia. We are 100% minority- and woman-owned. We are arguably the oldest minority PR firm in the region. We specialize in creating and developing programs through advertising, public and community relations, and promotions that communicate specific messages to target groups (niches) in the market place. We use research methods to help develop a marketing strategy or plan customized to our client’s needs. We use such methods as focus groups, SWOT Analysis, telephone and in-person interviews, surveys or group discussions. Our specialty is community outreach and multicultural marketing. We develop public involvement plans to help our clients keep communications open for their projects or studies. We have successfully worked with such clients as the cities of Virginia Beach, Norfolk, Portsmouth, Newport News as well as the United States Navy, Hampton Roads Transit, Coca-Cola, Pizza Hut, Virginia Power, Norfolk State University, Old Dominion University, Hampton University to name a few.
With previous work, our approach integrally involved work with client staff, elected officials, key stakeholders, area residents, and the public through a process that includes intense interactive work during charrettes, community presentations, public meetings, blogs, the media, web sites and workshops. This planning and education process created ownership in the project and enabled it to move smoothly from adoption to implementation.
We work with our client and the project’s stakeholders to review and customize the process to most effectively meet their needs and those of the project to involve and educate the community through the planning process. The goal is to create a plan embedded in the local conditions that represented a consensus of project stakeholders, and established ownership by the community to ensure effective implementation of the plan.